Mid-Century
Open in tool →Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast.
Color
#39696f
#39696f
hex
#39696frgb
rgb(57, 105, 111)hsl
hsl(187, 32%, 33%)oklch
oklch(0.489 0.053 206)Closest name: Deep Pool Teal (#366d68)Relative luminance 0.1212
Colors that go with #39696f
Charcoal, Rust and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #39696f: softer than #000 and cool enough to feel like part of the same palette.
Rust #b7410e
complementaryshippedRust sits directly opposite #39696f on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cadet Blue #5f9ea0
shippedCadet Blue is paired with #39696f in 4 real palettes, including Alpine and Open House, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #39696f in 5 real palettes, including Desert Road and Dusk, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #39696f in 4 real palettes, including Gemstone and Retro Pop, as the accent — a combination designers have actually shipped, not a computed rotation.
Goldenrod #daa520
shippedGoldenrod is paired with #39696f in 4 real palettes, including Mid-Century and Sapphire & Gold, as the accent — a combination designers have actually shipped, not a computed rotation.
Medium Sea Green #3cb371
shippedMedium Sea Green is paired with #39696f in 5 real palettes, including Undergrowth and Console Light, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Royal Blue #4169e1
shippedRoyal Blue is paired with #39696f in 4 real palettes, including Stripe's brand system and Console Light, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #39696f
Tints & shades
Harmonies
Contrast
| #39696f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.13:1 | pass | pass | fail |
|
Aaon black | 3.42:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #39696f as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #39696f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #39696f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/39696f-a2b8be-df4e83-1f262d-e9f1ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md