Color
#396930
#396930rgb(57, 105, 48)hsl(111, 37%, 30%)oklch(0.472 0.101 140.6)Colors that go with #396930
Charcoal, Royal Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #396930: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Royal Blue #4169e1
triadicshippedRoyal Blue completes a triad with #396930 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Blue #0000ff
shipped4 real palettes, including Warp's brand system and Rolex's brand system put Blue beside #396930, as the supporting colour.
Copper #b87333
shippedDesigners have shipped Copper with #396930: 4 real palettes, including Clay & Linen and Desert Road, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #396930 in 5 real palettes, including Coinbase's brand system and Five Guys's brand system.
Denim #1560bd
shippedDesigners have shipped Denim with #396930: 5 real palettes, including Xbox's brand system and Intel's brand system, as the supporting colour.
Rust #b7410e
triadicshippedRust completes a triad with #396930 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sage Green #9caf88
shippedDesigners have shipped Sage Green with #396930: 7 real palettes, including Pine & Birch and Olive Grove, as the supporting colour.
Real palettes that use #396930
Tints & shades
Harmonies
Contrast
| #396930 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.49:1 | pass | pass | fail |
|
Aaon black | 3.24:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #396930 as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#396930 reads as dark, luxury, bold. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #396930 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/396930-a3bea2-834edf-1f2d23-eef1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md