# #396930

A color — dark, luxury, bold. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#396930`
- RGB: rgb(57, 105, 48)
- HSL: hsl(111, 37%, 30%)
- OKLCH: oklch(0.472 0.101 140.6)
- Relative luminance: 0.1119
- Nearest named color: Greenhouse (#3e6334, Δ 2.161) — https://brandsweets.com/colors/greenhouse
- Moods: dark, luxury, bold
- Page: https://brandsweets.com/colors/396930

## Tints & shades

- Tints (toward white): #46813b, #539a47, #5eaf50, #75ba69, #8bc581, #a2d09a, #b8dcb2, #cce5c7, #e2f1e0, #f9fcf8
- Shades (toward black): #335e2b, #2f5728, #2a4d23, #264620, #203b1b, #1a3116, #172a13, #111f0e, #0d180b, #080e06

## Harmonies

- Complementary: #603069
- Analogous: #556930, #306944
- Triadic: #303969, #693039
- Split-complementary: #443069, #693055
- Tetradic: #305569, #603069, #694430

## Colors that go with #396930

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the body-text near-black for #396930: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy. Seen in: Canopy (https://brandsweets.com/palettes/cool#canopy), Stanley (https://brandsweets.com/colors/brands/stanley1913-com), Asana (https://brandsweets.com/colors/brands/asana-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com). — https://brandsweets.com/colors/charcoal
- **Royal Blue** #4169e1 [harmony, pool: triadic] — Royal Blue completes a triad with #396930 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Coinbase (https://brandsweets.com/colors/brands/coinbase), Subaru (https://brandsweets.com/colors/brands/subaru-com), GitHub (https://brandsweets.com/colors/brands/github). — https://brandsweets.com/colors/royalblue
- **Blue** #0000ff [pool] — 4 real palettes, including Warp's brand system and Rolex's brand system put Blue beside #396930, as the supporting colour. Seen in: Warp (https://brandsweets.com/colors/brands/warp-dev), Rolex (https://brandsweets.com/colors/brands/rolex-com), Kia (https://brandsweets.com/colors/brands/kia-com), Instacart (https://brandsweets.com/colors/brands/instacart-com). — https://brandsweets.com/colors/blue
- **Copper** #b87333 [pool] — Designers have shipped Copper with #396930: 4 real palettes, including Clay & Linen and Desert Road, as the lead colour. Seen in: Clay & Linen (https://brandsweets.com/palettes/warm#clay-and-linen), Desert Road (https://brandsweets.com/palettes/warm#desert-road), Riverbed (https://brandsweets.com/palettes/muted#riverbed), Wellness (https://brandsweets.com/palettes/warm#wellness). — https://brandsweets.com/colors/copper
- **Crimson** #dc143c [pool] — Crimson is paired with #396930 in 5 real palettes, including Coinbase's brand system and Five Guys's brand system. Seen in: Coinbase (https://brandsweets.com/colors/brands/coinbase), Five Guys (https://brandsweets.com/colors/brands/fiveguys-com), Netflix (https://brandsweets.com/colors/brands/netflix), Gemstone (https://brandsweets.com/palettes/vivid#gemstone). — https://brandsweets.com/colors/crimson
- **Denim** #1560bd [pool] — Designers have shipped Denim with #396930: 5 real palettes, including Xbox's brand system and Intel's brand system, as the supporting colour. Seen in: Xbox (https://brandsweets.com/colors/brands/xbox-com), Intel (https://brandsweets.com/colors/brands/intel-com), Jack Daniel's (https://brandsweets.com/colors/brands/jackdaniels-com), Netflix (https://brandsweets.com/colors/brands/netflix). — https://brandsweets.com/colors/denim
- **Rust** #b7410e [harmony, pool: triadic] — Rust completes a triad with #396930 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Trailhead (https://brandsweets.com/palettes/warm#trailhead), Magazine Ochre (https://brandsweets.com/palettes/editorial#magazine-ochre), Harvest (https://brandsweets.com/palettes/warm#harvest). — https://brandsweets.com/colors/rust
- **Sage Green** #9caf88 [pool] — Designers have shipped Sage Green with #396930: 7 real palettes, including Pine & Birch and Olive Grove, as the supporting colour. Seen in: Pine & Birch (https://brandsweets.com/palettes/clean#pine-and-birch), Olive Grove (https://brandsweets.com/palettes/muted#olive-grove), Darkroom (https://brandsweets.com/palettes/muted#darkroom), Oatmeal (https://brandsweets.com/palettes/neutral#oatmeal). — https://brandsweets.com/colors/sage-green

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 6.49:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #35622d (7.15:1)
- On black (#000000): 3.24:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #48853d (4.7:1); AA: background → #d9d9d9 (4.6:1); AAA: text → #5ba84d (7.15:1)

## Fonts for this mood

- luxury: https://brandsweets.com/fonts/mood/luxury
- bold: https://brandsweets.com/fonts/mood/bold

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/396930-a3bea2-834edf-1f2d23-eef1e9?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#396930" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.