Color

#394d2e

#394d2e
hex#394d2e
rgbrgb(57, 77, 46)
hslhsl(99, 25%, 24%)
oklchoklch(0.394 0.056 135)
Closest name: Hōjicha (#424f3b)Relative luminance 0.0637

Colors that go with #394d2e

Blue, Blush Pink and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#422e4d

#484d2e · #2e4d32

#2e394d · #4d2e39

Split-complementary

Open in tool →

#322e4d · #4d2e48

#2e484d · #422e4d · #4d322e

Contrast

#394d2e as textRatioAAAA largeAAAFix
Aaon white
9.23:1passpasspassPasses AAA — no fix needed.
Aaon black
2.27:1failfailfail
  • AA: use #5e804d as the text (4.67:1)
  • AAA: use #79a163 as the text (7.09:1)
  • AA: or shift the background to #b5b5b5 (4.5:1)
  • AAA: or shift the background to #e3e3e3 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394d2e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394d2e reads as muted, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394d2e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394d2e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394d2e-a8bea2-664edf-1f2d21-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md