Color

#394c2a

#394c2a
hex#394c2a
rgbrgb(57, 76, 42)
hslhsl(94, 29%, 23%)
oklchoklch(0.391 0.059 132.4)
Closest name: Hōjicha (#424f3b)Relative luminance 0.0621

Colors that go with #394c2a

Teal, Blue and Blush Pink lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3d2a4c

#494c2a · #2a4c2c

#2a384c · #4c2a38

Split-complementary

Open in tool →

#2c2a4c · #4c2a49

#2a494c · #3d2a4c · #4c2c2a

Contrast

#394c2a as textRatioAAAA largeAAAFix
Aaon white
9.37:1passpasspassPasses AAA — no fix needed.
Aaon black
2.24:1failfailfail
  • AA: use #608047 as the text (4.68:1)
  • AAA: use #78a159 as the text (7.04:1)
  • AA: or shift the background to #b5b5b5 (4.57:1)
  • AAA: or shift the background to #e0e0e0 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #394c2a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#394c2a reads as muted, dark, luxury. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #394c2a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #394c2a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/394c2a-abbea2-5a4edf-1f2d1f-f0f1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md