Color

#3943d0

#3943d0
hex#3943d0
rgbrgb(57, 67, 208)
hslhsl(236, 62%, 52%)
oklchoklch(0.473 0.213 271.9)
Closest name: Blurple (#5539cc)Relative luminance 0.0944

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d0c639

#398fd0 · #7a39d0

#d03943 · #43d039

Split-complementary

Open in tool →

#d07a39 · #8fd039

#d0398f · #d0c639 · #39d07a

Contrast

#3943d0 as textRatioAAAA largeAAAFix
Aaon white
7.27:1passpasspassPasses AAA — no fix needed.
Aaon black
2.89:1failfailfail
  • AA: use #626ada as the text (4.59:1)
  • AAA: use #8b91e4 as the text (7.27:1)
  • AA: or shift the background to #cccccc (4.53:1)
  • AAA: or shift the background to #fcfcfc (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3943d0 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3943d0 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3943d0
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3943d0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3943d0-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md