Color

#737ade

#737ade
hex#737ade
rgbrgb(115, 122, 222)
hslhsl(236, 62%, 66%)
oklchoklch(0.62 0.149 278.1)
Closest name: Pan Purple (#657aef)Relative luminance 0.2284

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ded773

#73afde · #a173de

#de737a · #7ade73

Split-complementary

Open in tool →

#dea173 · #afde73

#de73af · #ded773 · #73dea1

Contrast

#737ade as textRatioAAAA largeAAAFix
Aaon white
3.77:1failpassfail
  • AA: use #626ada as the text (4.57:1)
  • AAA: use #3943d0 as the text (7.27:1)
  • AA: or shift the background to #1c1c1c (4.52:1)
Aaon black
5.57:1passpassfail
  • AAA: use #8b91e4 as the text (7.27:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #737ade as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#737ade reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #737ade
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #737ade and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/737ade-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md