Color

#393bb1

#393bb1
hex#393bb1
rgbrgb(57, 59, 177)
hslhsl(239, 51%, 46%)
oklchoklch(0.431 0.182 274.9)
Closest name: Bluebell (#333399)Relative luminance 0.0717

Colors that go with #393bb1

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #393bb1

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b1af39

#3977b1 · #7339b1

#b1393b · #3bb139

Split-complementary

Open in tool →

#b17339 · #77b139

#b13977 · #b1af39 · #39b173

Contrast

#393bb1 as textRatioAAAA largeAAAFix
Aaon white
8.63:1passpasspassPasses AAA — no fix needed.
Aaon black
2.43:1failfailfail
  • AA: use #696bce as the text (4.59:1)
  • AAA: use #8f91db as the text (7.24:1)
  • AA: or shift the background to #bdbdbd (4.59:1)
  • AAA: or shift the background to #e8e8e8 (7.04:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #393bb1 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#393bb1 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #393bb1
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #393bb1 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/393bb1-a09cc4-df964e-251f2d-e9edf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md