Mid-Century
Open in tool →Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast.
Color
#37696d
#37696d
hex
#37696drgb
rgb(55, 105, 109)hsl
hsl(184, 33%, 32%)oklch
oklch(0.488 0.054 202.3)Closest name: Deep Pool Teal (#366d68)Relative luminance 0.1202
Colors that go with #37696d
Charcoal, Rust and Cadet Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #37696d: softer than #000 and cool enough to feel like part of the same palette.
Rust #b7410e
complementaryshippedRust sits directly opposite #37696d on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #37696d: 4 real palettes, including Alpine and Open House, as the supporting colour.
Champagne #f7e7ce
shipped4 real palettes, including Darkroom and BrandSweets's brand system put Champagne beside #37696d, as the surface under it.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #37696d: 4 real palettes, including Ink & Paper and Fintech Trust, as the accent.
Copper #b87333
shippedDesigners have shipped Copper with #37696d: 5 real palettes, including Desert Road and Clay & Linen, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #37696d in 10 real palettes, including Gemstone and Redfin's brand system, as the accent.
Dark Goldenrod #b8860b
shipped4 real palettes, including Cider and Rolex's brand system put Dark Goldenrod beside #37696d, as the supporting colour.
Real palettes that use #37696d
Tints & shades
Harmonies
Contrast
| #37696d as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.17:1 | pass | pass | fail |
|
Aaon black | 3.4:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #37696d as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Palettes built around it
mcpConnect your agent — build around #37696d
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #37696d and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/37696d-a2b9be-df4e8a-1f262d-e9f1ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md