Color

#696d37

#696d37
hex#696d37
rgbrgb(105, 109, 55)
hslhsl(64, 33%, 32%)
oklchoklch(0.518 0.076 112.5)
Closest name: Beat Around the Bush (#6e6a44)Relative luminance 0.1422

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#3a376d

#6d5537 · #4e6d37

#37696d · #6d3769

Split-complementary

Open in tool →

#374e6d · #55376d

#376d55 · #3a376d · #6d374e

Contrast

#696d37 as textRatioAAAA largeAAAFix
Aaon white
5.46:1passpassfail
  • AAA: use #595c2e as the text (7.01:1)
Aaon black
3.84:1failpassfail
  • AA: use #767a3e as the text (4.62:1)
  • AAA: use #979c4f as the text (7.18:1)
  • AA: or shift the background to #ebebeb (4.58:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #696d37 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

mcpConnect your agent — build around #696d37
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #696d37 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/696d37-b9bea2-4e8adf-262d1f-f1eee9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md