Color

#3700ad

#3700ad
hex#3700ad
rgbrgb(55, 0, 173)
hslhsl(259, 100%, 34%)
oklchoklch(0.366 0.221 280)
Closest name: Galactic Highway (#3311bb)Relative luminance 0.0383

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#76ad00

#0020ad · #8e00ad

#ad3700 · #00ad37

Split-complementary

Open in tool →

#ad8e00 · #20ad00

#ad0020 · #76ad00 · #00ad8e

Contrast

#3700ad as textRatioAAAA largeAAAFix
Aaon white
11.89:1passpasspassPasses AAA — no fix needed.
Aaon black
1.77:1failfailfail
  • AA: use #854dff as the text (4.5:1)
  • AAA: use #a880ff as the text (7.2:1)
  • AA: or shift the background to #a1a1a1 (4.6:1)
  • AAA: or shift the background to #c7c7c7 (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #3700ad as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#3700ad reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #3700ad
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #3700ad and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/3700ad-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md