Color

#7433ff

#7433ff
hex#7433ff
rgbrgb(116, 51, 255)
hslhsl(259, 100%, 60%)
oklchoklch(0.543 0.271 288.1)
Closest name: Poisoning Purple (#7f01fe)Relative luminance 0.133

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#beff33

#3358ff · #da33ff

#ff7433 · #33ff74

Split-complementary

Open in tool →

#ffda33 · #58ff33

#ff3358 · #beff33 · #33ffda

Contrast

#7433ff as textRatioAAAA largeAAAFix
Aaon white
5.74:1passpassfail
  • AAA: use #5b0fff as the text (7.1:1)
Aaon black
3.66:1failpassfail
  • AA: use #854dff as the text (4.5:1)
  • AAA: use #a880ff as the text (7.2:1)
  • AA: or shift the background to #e6e6e6 (4.6:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #7433ff as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#7433ff reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #7433ff
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #7433ff and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/7433ff-ad9cc4-dfc74e-2a1f2d-e9ebf1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md