Color

#353d73

#353d73
hex#353d73
rgbrgb(53, 61, 115)
hslhsl(232, 37%, 33%)
oklchoklch(0.381 0.092 274.8)
Closest name: Evening Magic (#363e7d)Relative luminance 0.0533

Colors that go with #353d73

Steel Blue, Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#736b35

#355c73 · #4c3573

#73353d · #3d7335

Split-complementary

Open in tool →

#734c35 · #5c7335

#73355c · #736b35 · #35734c

Contrast

#353d73 as textRatioAAAA largeAAAFix
Aaon white
10.16:1passpasspassPasses AAA — no fix needed.
Aaon black
2.07:1failfailfail
  • AA: use #6570b8 as the text (4.56:1)
  • AAA: use #8c94ca as the text (7.2:1)
  • AA: or shift the background to #adadad (4.53:1)
  • AAA: or shift the background to #d9d9d9 (7.2:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #353d73 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#353d73 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #353d73
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #353d73 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/353d73-9c9dc4-df864e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md