Color

#327cfb

#327cfb
hex#327cfb
rgbrgb(50, 124, 251)
hslhsl(218, 96%, 59%)
oklchoklch(0.612 0.204 260.5)
Closest name: Azure (#007fff)Relative luminance 0.2206

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#fbb132

#32e0fb · #4d32fb

#fb327c · #7cfb32

Split-complementary

Open in tool →

#fb4d32 · #e0fb32

#fb32e0 · #fbb132 · #32fb4d

Contrast

#327cfb as textRatioAAAA largeAAAFix
Aaon white
3.88:1failpassfail
  • AA: use #196cfa as the text (4.6:1)
  • AAA: use #044ecd as the text (7.06:1)
  • AA: or shift the background to #171717 (4.62:1)
Aaon black
5.41:1passpassfail
  • AAA: use #5a95fc as the text (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #327cfb as the background.

Brands using this color

Palettes built around it

Fonts for this mood

#327cfb reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #327cfb
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #327cfb and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/327cfb-9ca6c4-df644e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md