Color

#323d9f

#323d9f
hex#323d9f
rgbrgb(50, 61, 159)
hslhsl(234, 52%, 41%)
oklchoklch(0.414 0.158 272.5)
Closest name: Bluebell (#333399)Relative luminance 0.0652

Colors that go with #323d9f

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #323d9f

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#9f9432

#32739f · #5e329f

#9f323d · #3d9f32

Split-complementary

Open in tool →

#9f5e32 · #739f32

#9f3273 · #9f9432 · #329f5e

Contrast

#323d9f as textRatioAAAA largeAAAFix
Aaon white
9.12:1passpasspassPasses AAA — no fix needed.
Aaon black
2.3:1failfailfail
  • AA: use #646fce as the text (4.71:1)
  • AAA: use #8b93da as the text (7.28:1)
  • AA: or shift the background to #b8b8b8 (4.6:1)
  • AAA: or shift the background to #e3e3e3 (7.1:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #323d9f as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#323d9f reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #323d9f
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #323d9f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/323d9f-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md