Color

#737dd3

#737dd3
hex#737dd3
rgbrgb(115, 125, 211)
hslhsl(234, 52%, 64%)
oklchoklch(0.62 0.13 276.9)
Closest name: Blue Jay (#5588dd)Relative luminance 0.2302

Colors that go with #737dd3

Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d3c973

#73add3 · #9a73d3

#d3737d · #7dd373

Split-complementary

Open in tool →

#d39a73 · #add373

#d373ad · #d3c973 · #73d39a

Contrast

#737dd3 as textRatioAAAA largeAAAFix
Aaon white
3.75:1failpassfail
  • AA: use #606bcd as the text (4.69:1)
  • AAA: use #3d4ac2 as the text (7.1:1)
  • AA: or shift the background to #1c1c1c (4.55:1)
Aaon black
5.6:1passpassfail
  • AAA: use #8b93da as the text (7.28:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #737dd3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#737dd3 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #737dd3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #737dd3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/737dd3-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md