Color

#323ca4

#323ca4
hex#323ca4
rgbrgb(50, 60, 164)
hslhsl(235, 53%, 42%)
oklchoklch(0.416 0.166 272.6)
Closest name: Bluebell (#333399)Relative luminance 0.0659

Colors that go with #323ca4

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a49a32

#3275a4 · #6232a4

#a4323c · #3ca432

Split-complementary

Open in tool →

#a46232 · #75a432

#a43275 · #a49a32 · #32a462

Contrast

#323ca4 as textRatioAAAA largeAAAFix
Aaon white
9.06:1passpasspassPasses AAA — no fix needed.
Aaon black
2.32:1failfailfail
  • AA: use #636ccf as the text (4.58:1)
  • AAA: use #8a91db as the text (7.15:1)
  • AA: or shift the background to #b8b8b8 (4.57:1)
  • AAA: or shift the background to #e3e3e3 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #323ca4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#323ca4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #323ca4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #323ca4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/323ca4-9e9cc4-df8d4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md