Color

#323aa4

#323aa4
hex#323aa4
rgbrgb(50, 58, 164)
hslhsl(236, 53%, 42%)
oklchoklch(0.413 0.168 273.1)
Closest name: Bluebell (#333399)Relative luminance 0.0638

Colors that go with #323aa4

Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #323aa4

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a49c32

#3273a4 · #6432a4

#a4323a · #3aa432

Split-complementary

Open in tool →

#a46432 · #73a432

#a43273 · #a49c32 · #32a464

Contrast

#323aa4 as textRatioAAAA largeAAAFix
Aaon white
9.22:1passpasspassPasses AAA — no fix needed.
Aaon black
2.28:1failfailfail
  • AA: use #676ed0 as the text (4.72:1)
  • AAA: use #8a8fdb as the text (7.03:1)
  • AA: or shift the background to #b8b8b8 (4.65:1)
  • AAA: or shift the background to #e3e3e3 (7.19:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #323aa4 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#323aa4 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #323aa4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #323aa4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/323aa4-9e9cc4-df8f4e-241f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md