Color

#306ab5

#306ab5
hex#306ab5
rgbrgb(48, 106, 181)
hslhsl(214, 58%, 45%)
oklchoklch(0.524 0.133 256.1)
Closest name: Campanula (#3473b7)Relative luminance 0.1427

Colors that go with #306ab5

Charcoal, Firebrick and Sea Green lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#b57c30

#30acb5 · #3930b5

#b5306a · #6ab530

Split-complementary

Open in tool →

#b53930 · #acb530

#b530ac · #b57c30 · #30b539

Contrast

#306ab5 as textRatioAAAA largeAAAFix
Aaon white
5.45:1passpassfail
  • AAA: use #295999 as the text (7.04:1)
Aaon black
3.85:1failpassfail
  • AA: use #3676c9 as the text (4.59:1)
  • AAA: use #6a99d7 as the text (7.15:1)
  • AA: or shift the background to #ebebeb (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #306ab5 as the background.

Brands using this color

Fonts for this mood

#306ab5 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #306ab5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #306ab5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/306ab5-9ca9c4-df5a4e-1f1f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md