Color

#304bc5

#304bc5
hex#304bc5
rgbrgb(48, 75, 197)
hslhsl(229, 61%, 48%)
oklchoklch(0.472 0.192 268.3)
Closest name: Denim (#2243b6)Relative luminance 0.0969

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#c5aa30

#3096c5 · #5f30c5

#c5304b · #4bc530

Split-complementary

Open in tool →

#c55f30 · #96c530

#c53096 · #c5aa30 · #30c55f

Contrast

#304bc5 as textRatioAAAA largeAAAFix
Aaon white
7.15:1passpasspassPasses AAA — no fix needed.
Aaon black
2.94:1failfailfail
  • AA: use #576ed6 as the text (4.61:1)
  • AAA: use #8091e0 as the text (7.04:1)
  • AA: or shift the background to #cfcfcf (4.59:1)
  • AAA: or shift the background to #ffffff (7.15:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #304bc5 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#304bc5 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #304bc5
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #304bc5 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/304bc5-9c9fc4-df7e4e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md