Color
#304b97
#304b97rgb(48, 75, 151)hsl(224, 52%, 39%)oklch(0.435 0.129 266.4)Colors that go with #304b97
Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #304b97: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #304b97 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
analogousshippedSteel Blue is #304b97's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #304b97 in 5 real palettes, including Warner Bros.'s brand system and McDonald's's brand system, as the accent.
Blue #0000ff
shipped7 real palettes, including CVS's brand system and Tesco's brand system put Blue beside #304b97, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #304b97: 4 real palettes, including Blue Mono and Gopro's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #304b97 in 14 real palettes, including Walgreens's brand system and Costco's brand system, as the lead colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with #304b97: 4 real palettes, including Coursera's brand system and Apple's brand system, as the supporting colour.
Real palettes that use #304b97
Tints & shades
Harmonies
Contrast
| #304b97 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 8.14:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.58:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #304b97 as the background.
Brands using this color
Fonts for this mood
#304b97 reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #304b97 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/304b97-9ca2c4-df724e-221f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md