Color
#97304b
#97304brgb(151, 48, 75)hsl(344, 52%, 39%)oklch(0.469 0.138 8.4)Colors that go with #97304b
Teal, Champagne and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Teal #008080
complementaryshippedTeal sits directly opposite #97304b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Champagne #f7e7ce
shipped4 real palettes, including Woodsmoke and Darkroom put Champagne beside #97304b, as the text colour against it.
Crimson #dc143c
shippedCrimson is paired with #97304b in 7 real palettes, including State Farm's brand system and Wendy's's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #97304b: 7 real palettes, including State Farm's brand system and Chase's brand system, as the accent.
Goldenrod #daa520
shippedGoldenrod shows up next to #97304b in 4 real palettes, including Fireside and Candlelight, as the accent.
Slate Gray #708090
shipped4 real palettes, including Typewriter and Newsprint put Slate Gray beside #97304b, as the supporting colour.
Sea Green #2e8b57
split-complementshippedSea Green is a split-complement of #97304b: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Charcoal #36454f
neutralshippedCharcoal is the body-text near-black for #97304b: its slight blue cast keeps type crisp beside a warm colour where pure #000 looks heavy.
Real palettes that use #97304b
Tints & shades
Harmonies
Contrast
| #97304b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 7.39:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.84:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #97304b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#97304b reads as warm. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #97304b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/97304b-c49ca2-62cb7c-2d221f-f1e9ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md