Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#2a2323
#2a2323
hex
#2a2323rgb
rgb(42, 35, 35)hsl
hsl(0, 9%, 15%)oklch
oklch(0.264 0.011 17.8)Closest name: Bitter Liquorice (#262926)Relative luminance 0.0182
Tints & shades
Harmonies
Contrast
| #2a2323 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.41:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.36:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #2a2323 as the background.
Brands using this color
- Retoolprimary · #242424 · Δ1.129
- Cloudflaretext · #262626 · Δ1.157
- Obsidiantext · #262626 · Δ1.157
- Sveltetext · #262626 · Δ1.157
- Todoisttext · #25221e · Δ1.394
- Zedtext · #242529 · Δ1.442
- Cursortext · #26251e · Δ1.552
- Airbnbtext · #222222 · Δ1.613
- Superhumantext · #292827 · Δ1.635
- Readymagtext · #282828 · Δ1.662
- Datadogtext · #212529 · Δ1.834
- Coheretext · #212121 · Δ1.949
- Postmantext · #212121 · Δ1.949
Palettes built around it
Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Crayon Box
Open in tool →Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups.
Fonts for this mood
#2a2323 reads as muted, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #2a2323
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #2a2323 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/2a2323-c4a19c-62cb98-2d251f-f1e9ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md