Color

#29778e

#29778e
hex#29778e
rgbrgb(41, 119, 142)
hslhsl(194, 55%, 36%)
oklchoklch(0.532 0.082 221.2)
Closest name: Bermuda (#1b7d8d)Relative luminance 0.1562

Colors that go with #29778e

Charcoal, Crimson and Rust lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Real palettes that use #29778e

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#8e4129

#298e73 · #29448e

#8e2977 · #778e29

Split-complementary

Open in tool →

#8e2944 · #8e7329

#73298e · #8e4129 · #448e29

Contrast

#29778e as textRatioAAAA largeAAAFix
Aaon white
5.09:1passpassfail
  • AAA: use #216073 as the text (7.03:1)
Aaon black
4.12:1failpassfail
  • AA: use #2d819a as the text (4.72:1)
  • AAA: use #38a2c2 as the text (7.12:1)
  • AA: or shift the background to #f2f2f2 (4.55:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #29778e as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#29778e reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #29778e
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #29778e and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/29778e-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md