Color

#29407a

#29407a
hex#29407a
rgbrgb(41, 64, 122)
hslhsl(223, 50%, 32%)
oklchoklch(0.385 0.103 265.6)
Closest name: Evening Magic (#363e7d)Relative luminance 0.0554

Colors that go with #29407a

Steel Blue, Blue and Crimson lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#7a6329

#29697a · #3a297a

#7a2940 · #407a29

Split-complementary

Open in tool →

#7a3a29 · #697a29

#7a2969 · #7a6329 · #297a3a

Contrast

#29407a as textRatioAAAA largeAAAFix
Aaon white
9.96:1passpasspassPasses AAA — no fix needed.
Aaon black
2.11:1failfailfail
  • AA: use #5373c6 as the text (4.64:1)
  • AAA: use #7d96d4 as the text (7.19:1)
  • AA: or shift the background to #b0b0b0 (4.59:1)
  • AAA: or shift the background to #d9d9d9 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #29407a as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#29407a reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #29407a
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #29407a and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/29407a-9ca3c4-df704e-211f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md