Color

#293da3

#293da3
hex#293da3
rgbrgb(41, 61, 163)
hslhsl(230, 60%, 40%)
oklchoklch(0.412 0.166 269.1)
Closest name: Bluebell (#333399)Relative luminance 0.0645

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a38f29

#297aa3 · #5229a3

#a3293d · #3da329

Split-complementary

Open in tool →

#a35229 · #7aa329

#a3297a · #a38f29 · #29a352

Contrast

#293da3 as textRatioAAAA largeAAAFix
Aaon white
9.17:1passpasspassPasses AAA — no fix needed.
Aaon black
2.29:1failfailfail
  • AA: use #586dd5 as the text (4.56:1)
  • AAA: use #8594e0 as the text (7.31:1)
  • AA: or shift the background to #b8b8b8 (4.62:1)
  • AAA: or shift the background to #e3e3e3 (7.14:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #293da3 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#293da3 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #293da3
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #293da3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/293da3-9c9ec4-df814e-231f2d-e9eef1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md