Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#28241b
#28241b
hex
#28241brgb
rgb(40, 36, 27)hsl
hsl(42, 19%, 13%)oklch
oklch(0.262 0.017 86.9)Closest name: Underworld (#1e231c)Relative luminance 0.0179
Tints & shades
Harmonies
Contrast
| #28241b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.46:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.36:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #28241b as the background.
Brands using this color
Palettes built around it
Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Crayon Box
Open in tool →Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups.
Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Fonts for this mood
#28241b reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #28241b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #28241b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/28241b-c4bc9c-62b4cb-2b2d1f-f1ebe9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md