Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Color
#282023
#282023
hex
#282023rgb
rgb(40, 32, 35)hsl
hsl(338, 11%, 14%)oklch
oklch(0.254 0.013 353.5)Closest name: Dark Orchestra (#251b19)Relative luminance 0.0161
Colors that go with #282023
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #282023 without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #282023 in 18 real palettes, including Wikipedia's brand system and Google's brand system, as the accent.
Blue #0000ff
shipped23 real palettes, including Rolex's brand system and Bumble's brand system put Blue beside #282023, as the accent.
Blue Violet #8a2be2
shippedBlue Violet is paired with #282023 in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped6 real palettes, including Graphite Mono and Blush put Blush Pink beside #282023, as the accent.
Brown #a52a2a
shipped5 real palettes, including Woodsmoke and Typewriter put Brown beside #282023, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #282023 in 6 real palettes, including Kiln and Chalkboard, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with #282023: 10 real palettes, including SoFi's brand system and Paper & Pine, as the supporting colour.
Real palettes that use #282023
Tints & shades
Harmonies
Contrast
| #282023 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.9:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.32:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #282023 as the background.
Brands using this color
- Acertext · #222222 · Δ1.351
- Airbnbtext · #222222 · Δ1.351
- AliExpressprimary · #222222 · Δ1.351
- AliExpresstext · #222222 · Δ1.351
- Nikonprimary · #222222 · Δ1.351
- Nikontext · #222222 · Δ1.351
- Coheretext · #212121 · Δ1.474
- Postmantext · #212121 · Δ1.474
- Rolextext · #212121 · Δ1.474
- SoFiprimary · #212121 · Δ1.474
- SoFitext · #212121 · Δ1.474
- Retoolprimary · #242424 · Δ1.478
- Todoisttext · #25221e · Δ1.482
- Appleprimary · #221e1f · Δ1.57
- Wikipediaprimary · #202122 · Δ1.578
- Wikipediatext · #202122 · Δ1.578
- Bumbleprimary · #202020 · Δ1.696
- Bumbletext · #202020 · Δ1.696
- ClickUptext · #202020 · Δ1.696
- Lamborghiniprimary · #202020 · Δ1.696
- Lamborghinitext · #202020 · Δ1.696
- Allbirdsprimary · #241c24 · Δ1.749
- Zedtext · #242529 · Δ1.787
- GitHubtext · #1f2328 · Δ1.874
- Victoria's Secretprimary · #221d1d · Δ1.884
- Victoria's Secrettext · #221d1d · Δ1.884
- Chevroletprimary · #262626 · Δ1.981
- Chevrolettext · #262626 · Δ1.981
- Cloudflaretext · #262626 · Δ1.981
- Obsidiantext · #262626 · Δ1.981
- Sveltetext · #262626 · Δ1.981
- GitLabtext · #1f1f1f · Δ1.986
- Googletext · #1f1f1f · Δ1.986
- HubSpottext · #1f1f1f · Δ1.986
- Revoluttext · #1f1f1f · Δ1.986
Palettes built around it
Fresh Juice
Open in tool →Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.
Crayon Box
Open in tool →Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups.
Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Clay & Linen
Open in tool →Terracotta, stone and olive on linen — the earth-tone default for ceramics, skincare and anything hand-made.
Desert Road
Open in tool →Sandstone and sand with a deep teal — the one cool note makes the warm colours look intentional rather than beige.
Kiln
Open in tool →Fired clay and ash on a dark umber — the earthy dark mode; warm enough that the dark surface reads as material, not void.
Graphite Mono
Open in tool →Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone.
Fonts for this mood
#282023 reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #282023
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #282023 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/282023-c49ca6-62cb72-2d201f-f1e9f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md