Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#272021
#272021
hex
#272021rgb
rgb(39, 32, 33)hsl
hsl(351, 10%, 14%)oklch
oklch(0.252 0.011 8.2)Closest name: Dark Orchestra (#251b19)Relative luminance 0.0157
Tints & shades
Harmonies
Contrast
| #272021 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.97:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.31:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #272021 as the background.
Brands using this color
- Airbnbtext · #222222 · Δ1.089
- Todoisttext · #25221e · Δ1.11
- Coheretext · #212121 · Δ1.168
- Postmantext · #212121 · Δ1.168
- Retoolprimary · #242424 · Δ1.372
- ClickUptext · #202020 · Δ1.378
- GitLabtext · #1f1f1f · Δ1.672
- HubSpottext · #1f1f1f · Δ1.672
- Allbirdsprimary · #241c24 · Δ1.832
- GitHubtext · #1f2328 · Δ1.861
- Zedtext · #242529 · Δ1.89
- Cloudflaretext · #262626 · Δ1.989
- Obsidiantext · #262626 · Δ1.989
- Sveltetext · #262626 · Δ1.989
Palettes built around it
Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Fresh Juice
Open in tool →Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.
Crayon Box
Open in tool →Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups.
Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Fonts for this mood
#272021 reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #272021
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #272021 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/272021-c49c9e-62cb89-2d231f-f1e9ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md