Color

#243e84

#243e84
hex#243e84
rgbrgb(36, 62, 132)
hslhsl(224, 57%, 33%)
oklchoklch(0.386 0.122 265.6)
Closest name: Evening Magic (#363e7d)Relative luminance 0.0549

Colors that go with #243e84

Charcoal, Steel Blue and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#846b24

#246e84 · #3b2484

#84243e · #3e8424

Split-complementary

Open in tool →

#843b24 · #6e8424

#84246e · #846b24 · #24843b

Contrast

#243e84 as textRatioAAAA largeAAAFix
Aaon white
10.01:1passpasspassPasses AAA — no fix needed.
Aaon black
2.1:1failfailfail
  • AA: use #4f71cf as the text (4.6:1)
  • AAA: use #7b94db as the text (7.1:1)
  • AA: or shift the background to #b0b0b0 (4.62:1)
  • AAA: or shift the background to #d9d9d9 (7.09:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #243e84 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Palettes built around it

Fonts for this mood

#243e84 reads as cool, modern. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #243e84
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #243e84 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/243e84-9ca2c4-df724e-221f2d-e9eff1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md