Bookshop
Open in tool →Chestnut and forest on cream read like a cloth-bound spine; the palette recedes so covers and type do the talking.
Color
#23201b
#23201b
hex
#23201brgb
rgb(35, 32, 27)hsl
hsl(37, 13%, 12%)oklch
oklch(0.245 0.01 80.6)Closest name: Underworld (#1e231c)Relative luminance 0.0147
Tints & shades
Harmonies
Contrast
| #23201b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 16.23:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.29:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #23201b as the background.
Brands using this color
- Todoisttext · #25221e · Δ0.894
- ClickUptext · #202020 · Δ1.04
- Coheretext · #212121 · Δ1.063
- Postmantext · #212121 · Δ1.063
- GitLabtext · #1f1f1f · Δ1.179
- HubSpottext · #1f1f1f · Δ1.179
- Airbnbtext · #222222 · Δ1.238
- Figmatext · #1e1e1e · Δ1.437
- BrandSweetstext · #241c14 · Δ1.516
- Retoolprimary · #242424 · Δ1.84
- Cursortext · #26251e · Δ1.86
Palettes built around it
Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Fresh Juice
Open in tool →Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.
Crayon Box
Open in tool →Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups.
Playground
Open in tool →Orange, blue and green — the colors of playground equipment; loud, cheerful, obviously for kids.
Retro Pop
Open in tool →Fifties-diner red and steel blue with a peach — nostalgic pop that still passes contrast.
Paper & Pine
Open in tool →Deep pine on paper-white with a marmalade accent — a quiet, sustainable-brand palette that isn't beige.
Fonts for this mood
#23201b reads as warm, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #23201b
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #23201b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/23201b-c4b99c-62bdcb-2c2d1f-f1eae9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md