Fresh Juice
Open in tool →Orange, mango and mint — a sugar rush; keep the type black so it stays legible under all that color.
Color
#231d25
#231d25
hex
#231d25rgb
rgb(35, 29, 37)hsl
hsl(285, 12%, 13%)oklch
oklch(0.241 0.017 317.6)Closest name: Night Demons (#201b20)Relative luminance 0.0137
Colors that go with #231d25
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against #231d25 without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with #231d25 in 18 real palettes, including Google's brand system and Wikipedia's brand system, as the accent.
Blue #0000ff
shipped23 real palettes, including Bumble's brand system and Rolex's brand system put Blue beside #231d25, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with #231d25 in 10 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped6 real palettes, including Graphite Mono and Estate put Blush Pink beside #231d25, as the accent.
Brown #a52a2a
shipped5 real palettes, including Woodsmoke and Typewriter put Brown beside #231d25, as the accent.
Burgundy #800020
shipped4 real palettes, including Qatar Airways's brand system and Candlelight put Burgundy beside #231d25, as the accent.
Burlywood #deb887
shippedBurlywood is paired with #231d25 in 6 real palettes, including Kiln and Coffee Bar, as the accent.
Real palettes that use #231d25
Tints & shades
Harmonies
Contrast
| #231d25 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 16.48:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.27:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #231d25 as the background.
Brands using this color
- Allbirdsprimary · #241c24 · Δ0.37
- Appleprimary · #221e1f · Δ1.348
- Formula 1text · #1c1c25 · Δ1.437
- Pinteresttext · #211922 · Δ1.46
- Victoria's Secretprimary · #221d1d · Δ1.579
- Victoria's Secrettext · #221d1d · Δ1.579
- Qatar Airwaysprimary · #1f212b · Δ1.592
- Qatar Airwaystext · #1f212b · Δ1.592
- Nokiatext · #1d1e20 · Δ1.654
- WhatsAppprimary · #1c1e21 · Δ1.665
- WhatsApptext · #1c1e21 · Δ1.665
- GitLabtext · #1f1f1f · Δ1.748
- Googletext · #1f1f1f · Δ1.748
- HubSpottext · #1f1f1f · Δ1.748
- Revoluttext · #1f1f1f · Δ1.748
- Bumbleprimary · #202020 · Δ1.756
- Bumbletext · #202020 · Δ1.756
- ClickUptext · #202020 · Δ1.756
- Lamborghiniprimary · #202020 · Δ1.756
- Lamborghinitext · #202020 · Δ1.756
- Wikipediaprimary · #202122 · Δ1.775
- Wikipediatext · #202122 · Δ1.775
- Figmatext · #1e1e1e · Δ1.842
- Coheretext · #212121 · Δ1.862
- Postmantext · #212121 · Δ1.862
- Rolextext · #212121 · Δ1.862
- SoFiprimary · #212121 · Δ1.862
- SoFitext · #212121 · Δ1.862
Palettes built around it
Fonts for this mood
#231d25 reads as cool, muted, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #231d25
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #231d25 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/231d25-bc9fc1-afcb62-2d1f2b-ebe9f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md