Color
#196c7b
#196c7brgb(25, 108, 123)hsl(189, 66%, 29%)oklch(0.491 0.078 212.9)Colors that go with #196c7b
Charcoal, Rust and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #196c7b: softer than #000 and cool enough to feel like part of the same palette.
Rust #b7410e
complementaryshippedRust sits directly opposite #196c7b on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #196c7b in 4 real palettes, including Lemon Squeezy's brand system and McDonald's's brand system, as the lead colour.
Blue #0000ff
shipped5 real palettes, including Activision's brand system and Warp's brand system put Blue beside #196c7b, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #196c7b: 7 real palettes, including Fintech Trust and Ink & Paper, as the lead colour.
Copper #b87333
shippedDesigners have shipped Copper with #196c7b: 5 real palettes, including Desert Road and Dusk, as the lead colour.
Crimson #dc143c
shippedCrimson is paired with #196c7b in 13 real palettes, including Gemstone and Wendy's's brand system, as the accent.
Denim #1560bd
shippedDesigners have shipped Denim with #196c7b: 15 real palettes, including The New York Times's brand system and Dutch Bros's brand system, as the supporting colour.
Real palettes that use #196c7b
Tints & shades
Harmonies
Contrast
| #196c7b as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 6.05:1 | pass | pass | fail |
|
Aaon black | 3.47:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #196c7b as the background.
Brands using this color
No public brand in the corpus uses this exact color yet. Extract a brand to add one.
Fonts for this mood
#196c7b reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #196c7b and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/196c7b-a2b7be-df4e7e-1f252d-e9f1ee?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md