Color
#196aa4
#196aa4rgb(25, 106, 164)hsl(205, 74%, 37%)oklch(0.507 0.118 245.7)Colors that go with #196aa4
Charcoal, Crimson and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #196aa4: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #196aa4 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Royal Blue #4169e1
analogousshippedRoyal Blue is #196aa4's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Amber #ffbf00
shippedAmber is paired with #196aa4 in 7 real palettes, including Lemon Squeezy's brand system and Warner Bros.'s brand system, as the lead colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #196aa4: 6 real palettes, including Glacier and Fintech Trust, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #196aa4: 4 real palettes, including Coca-Cola's brand system and Gopro's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #196aa4: 4 real palettes, including AT&T's brand system and Wendy's's brand system, as the accent.
Light Coral #f08080
shippedDesigners have shipped Light Coral with #196aa4: 4 real palettes, including Target : Expect More. Pay Less.'s brand system and Beach Hut, as the supporting colour.
Real palettes that use #196aa4
Tints & shades
Harmonies
Contrast
| #196aa4 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.77:1 | pass | pass | fail |
|
Aaon black | 3.64:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #196aa4 as the background.
Brands using this color
Fonts for this mood
#196aa4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #196aa4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/196aa4-9cafc4-df4e58-1f212d-e9f1f0?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md