Color

#1963a4

#1963a4
hex#1963a4
rgbrgb(25, 99, 164)
hslhsl(208, 74%, 37%)
oklchoklch(0.49 0.125 250.1)
Closest name: Blue Chip (#1d5699)Relative luminance 0.1181

Colors that go with #1963a4

Charcoal, Crimson and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#a45a19

#19a4a0 · #191da4

#a41963 · #63a419

Split-complementary

Open in tool →

#a4191d · #a4a019

#a019a4 · #a45a19 · #1da419

Contrast

#1963a4 as textRatioAAAA largeAAAFix
Aaon white
6.25:1passpassfail
  • AAA: use #175b97 as the text (7.05:1)
Aaon black
3.36:1failpassfail
  • AA: use #1e78c8 as the text (4.58:1)
  • AAA: use #499ce4 as the text (7.16:1)
  • AA: or shift the background to #dbdbdb (4.51:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #1963a4 as the background.

Brands using this color

Fonts for this mood

#1963a4 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #1963a4
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #1963a4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/1963a4-9cadc4-df4e51-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md