Color

#174bab

#174bab
hex#174bab
rgbrgb(23, 75, 171)
hslhsl(219, 76%, 38%)
oklchoklch(0.441 0.164 261.4)
Closest name: Cobalt Blue (#0047ab)Relative luminance 0.0815

Colors that go with #174bab

Charcoal, Crimson and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ab7717

#1794ab · #2d17ab

#ab174b · #4bab17

Split-complementary

Open in tool →

#ab2d17 · #94ab17

#ab1794 · #ab7717 · #17ab2d

Contrast

#174bab as textRatioAAAA largeAAAFix
Aaon white
7.98:1passpasspassPasses AAA — no fix needed.
Aaon black
2.63:1failfailfail
  • AA: use #316fe3 as the text (4.51:1)
  • AAA: use #6695ea as the text (7.05:1)
  • AA: or shift the background to #c4c4c4 (4.58:1)
  • AAA: or shift the background to #f0f0f0 (7:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #174bab as the background.

Brands using this color

Fonts for this mood

#174bab reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #174bab
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #174bab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/174bab-9ca5c4-df664e-211f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md