Fintech Trust
Open in tool →Navy signals custody and stability; the green accent is money moving the right way. No red anywhere except errors.
Color
#173d97
#173d97
hex
#173d97rgb
rgb(23, 61, 151)hsl
hsl(222, 74%, 34%)oklch
oklch(0.394 0.154 263.5)Closest name: Depths of Night (#2c319b)Relative luminance 0.0575
Colors that go with #173d97
Charcoal, Sea Green and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #173d97: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with #173d97 — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
analogousshippedSteel Blue is #173d97's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped8 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #173d97, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with #173d97: 4 real palettes, including Blue Mono and Gopro's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with #173d97 in 14 real palettes, including Walgreens's brand system and Casper Sleep's brand system, as the lead colour.
Denim #1560bd
shippedDesigners have shipped Denim with #173d97: 14 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent.
Firebrick #b22222
shippedDesigners have shipped Firebrick with #173d97: 6 real palettes, including MLB's brand system and 3M's brand system, as the supporting colour.
Real palettes that use #173d97
Tints & shades
Harmonies
Contrast
| #173d97 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 9.76:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 2.15:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #173d97 as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#173d97 reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #173d97
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #173d97 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/173d97-9ca3c4-df6e4e-211f2d-e9eff1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md