Color

#170304

#170304
hex#170304
rgbrgb(23, 3, 4)
hslhsl(357, 77%, 5%)
oklchoklch(0.142 0.041 19.2)
Closest name: Dwarf Fortress (#1d0200)Relative luminance 0.0026

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#031716

#17030e · #170c03

#041703 · #030417

Split-complementary

Open in tool →

#03170c · #030e17

#0e1703 · #031716 · #0c0317

Contrast

#170304 as textRatioAAAA largeAAAFix
Aaon white
19.98:1passpasspassPasses AAA — no fix needed.
Aaon black
1.05:1failfailfail
  • AA: use #e32630 as the text (4.59:1)
  • AAA: use #ec6f75 as the text (7.1:1)
  • AA: or shift the background to #787878 (4.52:1)
  • AAA: or shift the background to #999999 (7.01:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #170304 as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#170304 reads as warm, vivid, dark. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #170304
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #170304 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/170304-c49f9c-62cb93-2d251f-f1e9ed?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md