Beach Hut
Open in tool →Sea blue with sun-bleached yellow and a coral — striped-canvas summer, softened so it works on a screen.
Color
#0384ab
#0384ab
hex
#0384abrgb
rgb(3, 132, 171)hsl
hsl(194, 97%, 34%)oklch
oklch(0.573 0.111 227.7)Closest name: Ahoy! Blue (#0082a1)Relative luminance 0.1946
Colors that go with #0384ab
Charcoal, Crimson and Royal Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #0384ab: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
split-complementshippedCrimson is a split-complement of #0384ab: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Royal Blue #4169e1
analogousshippedRoyal Blue is #0384ab's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Rust #b7410e
complementaryshippedRust sits directly opposite #0384ab on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with #0384ab in 9 real palettes, including Beach Hut and Wired's brand system, as the supporting colour.
Blue #0000ff
shipped4 real palettes, including Activision's brand system and Readymag's brand system put Blue beside #0384ab, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with #0384ab: 8 real palettes, including Hershey's's brand system and Glacier, as the supporting colour.
Copper #b87333
split-complementshippedCopper is a split-complement of #0384ab: nearly opposite, so it still pops against it, without the vibrating edge of a true complement.
Real palettes that use #0384ab
Tints & shades
Harmonies
Contrast
| #0384ab as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.29:1 | fail | pass | fail | |
Aaon black | 4.89:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0384ab as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#0384ab reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #0384ab
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #0384ab and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/0384ab-9cb6c4-df4e72-1f242d-e9f1ef?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md