Color

#0368ba

#0368ba
hex#0368ba
rgbrgb(3, 104, 186)
hslhsl(207, 97%, 37%)
oklchoklch(0.514 0.151 251.8)
Closest name: Brilliant Blue (#0075b3)Relative luminance 0.1347

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#ba5503

#03bab1 · #030cba

#ba0368 · #68ba03

Split-complementary

Open in tool →

#ba030c · #bab103

#b103ba · #ba5503 · #0cba03

Contrast

#0368ba as textRatioAAAA largeAAAFix
Aaon white
5.69:1passpassfail
  • AAA: use #025aa1 as the text (7.05:1)
Aaon black
3.69:1failpassfail
  • AA: use #0378d8 as the text (4.68:1)
  • AAA: use #229afc as the text (7.1:1)
  • AA: or shift the background to #e6e6e6 (4.56:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #0368ba as the background.

Brands using this color

No public brand in the corpus uses this exact color yet. Extract a brand to add one.

Fonts for this mood

#0368ba reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around #0368ba
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0368ba and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0368ba-9cadc4-df4e53-1f212d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md