Color
#017f74
#017f74rgb(1, 127, 116)hsl(175, 98%, 25%)oklch(0.536 0.095 184.3)Colors that go with #017f74
Charcoal, Medium Violet Red and Cobalt Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #017f74: softer than #000 and cool enough to feel like part of the same palette.
Medium Violet Red #c71585
complementaryshippedMedium Violet Red sits directly opposite #017f74 on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Cobalt Blue #0047ab
shippedCobalt Blue is paired with #017f74 in 4 real palettes, including Intel's brand system and Ink & Paper, as the lead colour — a combination designers have actually shipped, not a computed rotation.
Copper #b87333
shippedCopper is paired with #017f74 in 4 real palettes, including Riverbed and Wellness, as the accent — a combination designers have actually shipped, not a computed rotation.
Crimson #dc143c
shippedCrimson is paired with #017f74 in 7 real palettes, including Gemstone and Redfin's brand system, as the accent — a combination designers have actually shipped, not a computed rotation.
Denim #1560bd
shippedDenim is paired with #017f74 in 9 real palettes, including Intel's brand system and Jack Daniel's's brand system, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Firebrick #b22222
shippedFirebrick is paired with #017f74 in 4 real palettes, including Wendy's's brand system and Newsprint, as the supporting colour — a combination designers have actually shipped, not a computed rotation.
Goldenrod #daa520
shippedGoldenrod is paired with #017f74 in 4 real palettes, including Mid-Century and Sapphire & Gold, as the accent — a combination designers have actually shipped, not a computed rotation.
Real palettes that use #017f74
Tints & shades
Harmonies
Contrast
| #017f74 as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.9:1 | pass | pass | fail |
|
Aaon black | 4.29:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #017f74 as the background.
Brands using this color
Fonts for this mood
#017f74 reads as vivid, dark, luxury. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #017f74 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/017f74-a2bdbe-d4599f-1f282d-e9f1ed?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md