Fintech Trust
Open in tool →Navy signals custody and stability; the green accent is money moving the right way. No red anywhere except errors.
Color
#00398f
#00398f
hex
#00398frgb
rgb(0, 57, 143)hsl
hsl(216, 100%, 28%)oklch
oklch(0.373 0.152 260)Closest name: Deep Space Royal (#223382)Relative luminance 0.0491
Colors that go with #00398f
Charcoal, Crimson and Steel Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for #00398f: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with #00398f — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Steel Blue #4682b4
analogousshippedSteel Blue is #00398f's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Blue #0000ff
shipped6 real palettes, including Procter & Gamble's brand system and CVS's brand system put Blue beside #00398f, as the supporting colour.
Denim #1560bd
shippedDesigners have shipped Denim with #00398f: 14 real palettes, including Warbyparker's brand system and Unilever's brand system, as the accent.
Orange Red #ff4500
shippedOrange Red is paired with #00398f in 4 real palettes, including NASA's brand system and Tide's brand system, as the supporting colour.
Royal Blue #4169e1
shippedRoyal Blue is paired with #00398f in 12 real palettes, including Nokia's brand system and Nivea's brand system, as the supporting colour.
Tomato #ff6347
shipped5 real palettes, including dbt Labs's brand system and Harley-Davidson's brand system put Tomato beside #00398f, as the lead colour.
Real palettes that use #00398f
Tints & shades
Harmonies
Contrast
| #00398f as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 10.6:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.98:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with #00398f as the background.
Brands using this color
Palettes built around it
Fonts for this mood
#00398f reads as cool, vivid, dark. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around #00398f
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #00398f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/00398f-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md