Brand color

Zed Text

#242529

hex#242529

rgbrgb(36, 37, 41)

hslhsl(228, 6%, 15%)

oklchoklch(0.265 0.008 274.7)

From Zed brand colorsRelative luminance 0.0186

Neutral Dark Luxury Bold

Open in palette tool Check contrast

Zed Text on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 13 public brands that use it and the palettes it appears in.

Tints & shades

Tints — toward white

37393e 4d4f56 60626c 737682 8b8d98 a0a3ab b6b8be cccdd1 e4e5e7 fafafa

Shades — toward black

222226 1f2023 1d1d20 1a1b1e 18191b 131416 111113 0e0f10 0c0c0e 0a0a0b

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

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242529 292824

#292824

Analogous

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242529 242729 252429

#242729 · #252429

Triadic

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242529 292425 252924

#292425 · #252924

Split-complementary

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242529 292524 272924

#292524 · #272924

Tetradic

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242529 292427 292824 242925

#292427 · #292824 · #242925

Contrast

Zed Text as text	Ratio	AA	AA large	AAA	Fix
Aaon white	15.31:1	pass	pass	pass	Passes AAA — no fix needed.
Aaon black	1.37:1	fail	fail	fail	AA: use #71747f as the text (4.51:1) AAA: use #93959f as the text (7.04:1) AA: or shift the background to #8c8c8c (4.55:1) AAA: or shift the background to #b0b0b0 (7.06:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Zed Text as the background.

Brands using this color

Palettes built around it

5f8460 a8896a c6633f fbf7f2 2a2320

Wellness

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Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.

Warm Muted FriendlyHealth

ff5e5b 00cecb ffed66 ffffff 222222

Crayon Box

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Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups.

Playful Vivid FriendlyKids

4b5d8a 8b97b3 c07a4e eef0f4 1f2430

Dusk

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Slate blue with a copper accent — calm, professional, slightly editorial; suits consultancies and journals.

Cool Muted Elegant

Fonts for this mood

Zed Text reads as neutral, dark, luxury. The font library is tagged with the same vocabulary:

Neutral fonts →Luxury fonts →Bold fonts →

mcpConnect your agent — build around Zed Text

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #242529 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/242529-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md