Wellness
Open in tool →Sage and terracotta feel natural and calm — the anti-hospital palette for wellbeing brands.
Brand color
Zed Text
#242529
hex
#242529rgb
rgb(36, 37, 41)hsl
hsl(228, 6%, 15%)oklch
oklch(0.265 0.008 274.7)From Zed brand colorsRelative luminance 0.0186
Zed Text on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 48 public brands that use it and the palettes it appears in.
Colors that go with Zed Text
Charcoal, Amber and Blue lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black that reads cleanly against Zed Text without the hard edge of pure #000.
Amber #ffbf00
shippedAmber is paired with Zed Text in 18 real palettes, including McDonald's's brand system and Wikipedia's brand system, as the lead colour.
Blue #0000ff
shipped23 real palettes, including Readymag's brand system and Rolex's brand system put Blue beside Zed Text, as the supporting colour.
Blue Violet #8a2be2
shippedBlue Violet is paired with Zed Text in 9 real palettes, including ClickUp's brand system and Yahoo's brand system, as the lead colour.
Blush Pink #e8b4b8
shipped7 real palettes, including Graphite Mono and Rain Garden put Blush Pink beside Zed Text, as the accent.
Brown #a52a2a
shipped5 real palettes, including Typewriter and Woodsmoke put Brown beside Zed Text, as the accent.
Burlywood #deb887
shippedBurlywood is paired with Zed Text in 6 real palettes, including Kiln and Chalkboard, as the accent.
Cadet Blue #5f9ea0
shippedDesigners have shipped Cadet Blue with Zed Text: 10 real palettes, including Dusk and SoFi's brand system, as the supporting colour.
Real palettes that use Zed Text
Tints & shades
Harmonies
Contrast
| Zed Text as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 15.31:1 | pass | pass | pass | Passes AAA — no fix needed. |
Aaon black | 1.37:1 | fail | fail | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Zed Text as the background.
Brands using this color
- Zedtext · #242529
- 7-Elevenprimary · #212529 · Δ0.526
- 7-Eleventext · #212529 · Δ0.526
- AMDprimary · #212529 · Δ0.526
- AMDtext · #212529 · Δ0.526
- Boeingtext · #212529 · Δ0.526
- Calvin Kleinprimary · #212529 · Δ0.526
- Calvin Kleintext · #212529 · Δ0.526
- Datadogtext · #212529 · Δ0.526
- Tommy Hilfigerprimary · #212529 · Δ0.526
- Tommy Hilfigertext · #212529 · Δ0.526
- Trader Joe'sprimary · #212529 · Δ0.526
- Trader Joe'stext · #212529 · Δ0.526
- American Eagleprimary · #24272a · Δ0.675
- American Eagletext · #24272a · Δ0.675
- Chevroletprimary · #262626 · Δ0.835
- Chevrolettext · #262626 · Δ0.835
- Cloudflaretext · #262626 · Δ0.835
- Obsidiantext · #262626 · Δ0.835
- Sveltetext · #262626 · Δ0.835
- Retoolprimary · #242424 · Δ0.892
- Vodafonetext · #25282b · Δ1.051
- GitHubtext · #1f2328 · Δ1.19
- Subarutext · #1d252c · Δ1.267
- Readymagtext · #282828 · Δ1.399
- YouTubesecondary · #282828 · Δ1.399
- AT&Tprimary · #1d2329 · Δ1.481
- AT&Ttext · #1d2329 · Δ1.481
- Acertext · #222222 · Δ1.513
- Airbnbtext · #222222 · Δ1.513
- AliExpressprimary · #222222 · Δ1.513
- AliExpresstext · #222222 · Δ1.513
- Nikonprimary · #222222 · Δ1.513
- Nikontext · #222222 · Δ1.513
- Superhumantext · #292827 · Δ1.578
- McDonald'stext · #292929 · Δ1.757
- Wikipediaprimary · #202122 · Δ1.88
- Wikipediatext · #202122 · Δ1.88
- Qatar Airwaysprimary · #1f212b · Δ1.888
- Qatar Airwaystext · #1f212b · Δ1.888
- Coheretext · #212121 · Δ1.889
- Postmantext · #212121 · Δ1.889
- Rolextext · #212121 · Δ1.889
- SoFiprimary · #212121 · Δ1.889
- SoFitext · #212121 · Δ1.889
- Todoisttext · #25221e · Δ1.953
- Gilletteprimary · #2b2929 · Δ1.997
- Gillettetext · #2b2929 · Δ1.997
Palettes built around it
Crayon Box
Open in tool →Red, teal and yellow at crayon saturation — joyful, but on white with black type so it stays readable for grown-ups.
Dusk
Open in tool →Slate blue with a copper accent — calm, professional, slightly editorial; suits consultancies and journals.
Mid-Century
Open in tool →Tangerine, teal and mustard on cream — the 1960s lounge trio, one of the few retro palettes with real hue contrast.
Graphite Mono
Open in tool →Five greys, no hue — the true monochrome; the accent is a lighter grey, so hierarchy comes from weight and size alone.
Greige
Open in tool →Grey-beige with a hint of olive — the interior-design neutral; the olive accent is the only thing that isn't a shade of nothing.
Fonts for this mood
Zed Text reads as neutral, dark, luxury. The font library is tagged with the same vocabulary:
mcpConnect your agent — build around Zed Text
live endpointPoint any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
endpoint
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt
›analyze #242529 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
tool url
/palettes/new/242529-a2beb0-c859d4-1f2d2b-eaf1e9?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md