Brand color

Zed Accent

#d3604f

hex#d3604f

rgbrgb(211, 96, 79)

hslhsl(8, 60%, 57%)

oklchoklch(0.628 0.149 30.3)

From Zed brand colorsRelative luminance 0.2278

Warm Vivid Playful Bold

Open in palette tool Check contrast

Zed Accent on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 1 public brand that uses it and the palettes it appears in.

Tints & shades

Tints — toward white

d77060 db7e70 df8d81 e39c91 e9aea5 edbdb6 f1ccc6 f5dad6 f9e9e7 fdf8f7

Shades — toward black

ce4f3b bc422f a73b2a 933325 7e2c20 66241a 521d14 3d150f 250d09 100604

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

d3604f 50c2d3

#50c2d3

Analogous

Open in tool →

d3604f d35080 d3a350

#d35080 · #d3a350

Triadic

Open in tool →

d3604f 50d361 6150d3

#50d361 · #6150d3

Split-complementary

Open in tool →

d3604f 50d3a3 5080d3

#50d3a3 · #5080d3

Tetradic

Open in tool →

d3604f 80d350 50c2d3 a350d3

#80d350 · #50c2d3 · #a350d3

Contrast

Zed Accent as text	Ratio	AA	AA large	AAA	Fix
Aaon white	3.78:1	fail	pass	fail	AA: use #cd4b37 as the text (4.51:1) AAA: use #9b3627 as the text (7.12:1) AA: or shift the background to #1c1c1c (4.51:1)
Aaon black	5.56:1	pass	pass	fail	AAA: use #da7b6c as the text (7.03:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Zed Accent as the background.

Brands using this color

Zedaccent · #d3604f

Fonts for this mood

Zed Accent reads as warm, vivid, playful. The font library is tagged with the same vocabulary:

Warm fonts →Playful fonts →Bold fonts →

mcpConnect your agent — build around Zed Accent

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #d3604f and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/d3604f-c4a69c-62cba6-2d271f-f1e9ec?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md