Brand color
Webflow Primary
#146cf4rgb(20, 108, 244)hsl(216, 91%, 52%)oklch(0.568 0.219 260.1)Webflow Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 15 public brands that use it and the palettes it appears in.
Colors that go with Webflow Primary
Charcoal, Crimson and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for Webflow Primary: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with Webflow Primary — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with Webflow Primary in 10 real palettes, including Walmart's brand system and NBA's brand system, as the accent.
Blue #0000ff
shipped14 real palettes, including EA's brand system and MongoDB's brand system put Blue beside Webflow Primary, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with Webflow Primary: 13 real palettes, including Behance's brand system and Nokia's brand system, as the supporting colour.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with Webflow Primary: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with Webflow Primary: 8 real palettes, including Elastic's brand system and Patreon's brand system, as the supporting colour.
Firebrick #b22222
shippedDesigners have shipped Firebrick with Webflow Primary: 6 real palettes, including Bose's brand system and Nissan's brand system, as the accent.
Real palettes that use Webflow Primary
Tints & shades
Harmonies
Contrast
| Webflow Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.69:1 | pass | pass | fail |
|
Aaon black | 4.48:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Webflow Primary as the background.
Brands using this color
- Webflowprimary · #146cf4
- Ubisoftaccent · #006ef5 · Δ0.571
- GEICOsecondary · #026df1 · Δ0.653
- EAaccent · #0070f3 · Δ0.976
- Vercelaccent · #0070f3 · Δ0.976
- MongoDBsecondary · #006cfa · Δ0.979
- BBCsecondary · #0071f1 · Δ1.294
- Elasticaccent · #0d6efd · Δ1.412
- Sephorasecondary · #136bea · Δ1.536
- Rotten Tomatoessecondary · #326af6 · Δ1.59
- Squareprimary · #006aff · Δ1.784
- Squareaccent · #006aff · Δ1.784
- Behanceprimary · #1769ff · Δ1.804
- Yahooaccent · #0f69ff · Δ1.814
- Wayfairsecondary · #1364f1 · Δ1.958
Fonts for this mood
Webflow Primary reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #146cf4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/146cf4-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md