Brand color

Webflow Primary

#146cf4
hex#146cf4
rgbrgb(20, 108, 244)
hslhsl(216, 91%, 52%)
oklchoklch(0.568 0.219 260.1)
From Webflow brand colorsRelative luminance 0.1741

Webflow Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 6 public brands that use it and the palettes it appears in.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#f49b15

#15def4 · #2b15f4

#f4156e · #6ef415

Split-complementary

Open in tool →

#f42b15 · #def415

#f415de · #f49b15 · #15f42b

Contrast

Webflow Primary as textRatioAAAA largeAAAFix
Aaon white
4.69:1passpassfail
  • AAA: use #0951be as the text (7.16:1)
Aaon black
4.48:1failpassfail
  • AA: use #1a71f4 as the text (4.71:1)
  • AAA: use #5596f7 as the text (7.09:1)
  • AA: or shift the background to #fcfcfc (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Webflow Primary as the background.

Brands using this color

Fonts for this mood

Webflow Primary reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around Webflow Primary
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #146cf4 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/146cf4-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md