# Webflow Primary (#146cf4)

A brand color — cool, vivid, technical, modern. Deterministic analysis from BrandSweets (no inference).

## Values

- Hex: `#146cf4`
- RGB: rgb(20, 108, 244)
- HSL: hsl(216, 91%, 52%)
- OKLCH: oklch(0.568 0.219 260.1)
- Relative luminance: 0.1741
- Name: Webflow Primary (`webflow-primary`, source: brand, brand: webflow-com)
- Moods: cool, vivid, technical, modern
- Page: https://brandsweets.com/colors/webflow-primary

## Tints & shades

- Tints (toward white): #2e7df5, #4189f6, #5999f7, #6da5f8, #85b4f9, #9ec3fa, #b1cffb, #c9defc, #ddeafd, #f5f9ff
- Shades (toward black): #0b62e5, #0a58cd, #094fb9, #0845a1, #063a88, #053070, #042658, #031d44, #02132c, #010813

## Harmonies

- Complementary: #f49b15
- Analogous: #15def4, #2b15f4
- Triadic: #f4156e, #6ef415
- Split-complementary: #f42b15, #def415
- Tetradic: #f415de, #f49b15, #15f42b

## Colors that go with Webflow Primary

Named partners (harmony on the OKLCH wheel, co-occurrence in curated palettes and brand systems, and the neutrals that carry it), best first:

- **Charcoal** #36454f [role, pool] — Charcoal is the text near-black for Webflow Primary: softer than #000 and cool enough to feel like part of the same palette. Seen in: Docker (https://brandsweets.com/colors/brands/docker-com), Zoom (https://brandsweets.com/colors/brands/zoom-us), Disney (https://brandsweets.com/colors/brands/disney-com), Campus (https://brandsweets.com/palettes/friendly#campus). — https://brandsweets.com/colors/charcoal
- **Crimson** #dc143c [harmony, pool: triadic] — Crimson completes a triad with Webflow Primary — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), WWE (https://brandsweets.com/colors/brands/wwe-com), Chase (https://brandsweets.com/colors/brands/chase-com), Toyota (https://brandsweets.com/colors/brands/toyota-com). — https://brandsweets.com/colors/crimson
- **Amber** #ffbf00 [pool] — Amber is paired with Webflow Primary in 10 real palettes, including Walmart's brand system and NBA's brand system, as the accent. Seen in: Walmart (https://brandsweets.com/colors/brands/walmart-com), NBA (https://brandsweets.com/colors/brands/nba-com), Wikipedia (https://brandsweets.com/colors/brands/wikipedia-org), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/amber
- **Blue** #0000ff [pool] — 14 real palettes, including EA's brand system and MongoDB's brand system put Blue beside Webflow Primary, as the supporting colour. Seen in: EA (https://brandsweets.com/colors/brands/ea-com), MongoDB (https://brandsweets.com/colors/brands/mongodb-com), BBC (https://brandsweets.com/colors/brands/bbc-com), Headspace (https://brandsweets.com/colors/brands/headspace-com). — https://brandsweets.com/colors/blue
- **Cobalt Blue** #0047ab [pool] — Designers have shipped Cobalt Blue with Webflow Primary: 13 real palettes, including Behance's brand system and Nokia's brand system, as the supporting colour. Seen in: Behance (https://brandsweets.com/colors/brands/behance-net), Nokia (https://brandsweets.com/colors/brands/nokia-com), Carrefour (https://brandsweets.com/colors/brands/carrefour-com), Nivea (https://brandsweets.com/colors/brands/nivea-com). — https://brandsweets.com/colors/cobalt
- **Cornflower Blue** #6495ed [pool] — Designers have shipped Cornflower Blue with Webflow Primary: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent. Seen in: Webflow (https://brandsweets.com/colors/brands/webflow-com), Roblox (https://brandsweets.com/colors/brands/roblox-com), NBA (https://brandsweets.com/colors/brands/nba-com), Mastodon hosted on mastodon.social (https://brandsweets.com/colors/brands/mastodon-social). — https://brandsweets.com/colors/cornflowerblue
- **Deep Sky Blue** #00bfff [pool] — Designers have shipped Deep Sky Blue with Webflow Primary: 8 real palettes, including Elastic's brand system and Patreon's brand system, as the supporting colour. Seen in: Elastic (https://brandsweets.com/colors/brands/elastic-co), Patreon (https://brandsweets.com/colors/brands/patreon-com), Calm (https://brandsweets.com/colors/brands/calm-com), Venmo (https://brandsweets.com/colors/brands/venmo-com). — https://brandsweets.com/colors/deepskyblue
- **Firebrick** #b22222 [pool] — Designers have shipped Firebrick with Webflow Primary: 6 real palettes, including Bose's brand system and Nissan's brand system, as the accent. Seen in: Bose (https://brandsweets.com/colors/brands/bose-com), Nissan (https://brandsweets.com/colors/brands/nissanusa-com), Campbell's (https://brandsweets.com/colors/brands/campbells-com), AT&T (https://brandsweets.com/colors/brands/att-com). — https://brandsweets.com/colors/firebrick

## Contrast (WCAG 2.x, as text)

- On white (#ffffff): 4.69:1 — AA pass, AA-large pass, AAA fail. Fix: AAA: text → #0951be (7.16:1)
- On black (#000000): 4.48:1 — AA fail, AA-large pass, AAA fail. Fix: AA: text → #1a71f4 (4.71:1); AA: background → #fcfcfc (4.57:1); AAA: text → #5596f7 (7.09:1)

## Brands using this color

- **Webflow** — primary #146cf4 — https://brandsweets.com/colors/brands/webflow-com
- **Ubisoft** — accent #006ef5 (Δ 0.571) — https://brandsweets.com/colors/brands/ubisoft-com
- **GEICO** — secondary #026df1 (Δ 0.653) — https://brandsweets.com/colors/brands/geico-com
- **EA** — accent #0070f3 (Δ 0.976) — https://brandsweets.com/colors/brands/ea-com
- **Vercel** — accent #0070f3 (Δ 0.976) — https://brandsweets.com/colors/brands/vercel
- **MongoDB** — secondary #006cfa (Δ 0.979) — https://brandsweets.com/colors/brands/mongodb-com
- **BBC** — secondary #0071f1 (Δ 1.294) — https://brandsweets.com/colors/brands/bbc-com
- **Elastic** — accent #0d6efd (Δ 1.412) — https://brandsweets.com/colors/brands/elastic-co
- **Sephora** — secondary #136bea (Δ 1.536) — https://brandsweets.com/colors/brands/sephora-com
- **Rotten Tomatoes** — secondary #326af6 (Δ 1.59) — https://brandsweets.com/colors/brands/rottentomatoes-com
- **Square** — primary #006aff (Δ 1.784) — https://brandsweets.com/colors/brands/squareup-com
- **Square** — accent #006aff (Δ 1.784) — https://brandsweets.com/colors/brands/squareup-com
- **Behance** — primary #1769ff (Δ 1.804) — https://brandsweets.com/colors/brands/behance-net
- **Yahoo** — accent #0f69ff (Δ 1.814) — https://brandsweets.com/colors/brands/yahoo-com
- **Wayfair** — secondary #1364f1 (Δ 1.958) — https://brandsweets.com/colors/brands/wayfair-com

## Fonts for this mood

- technical: https://brandsweets.com/fonts/mood/technical
- modern: https://brandsweets.com/fonts/mood/modern

## Palette tool

Open this color locked as the lead with four explored companions: https://brandsweets.com/palettes/new/146cf4-9ca7c4-df5f4e-201f2d-e9f0f1?lock=0&style=vibrant
(Humans lock/regenerate in the tool; the URL is the state — read `lock=` back to see what they kept.)

## Connect an agent

Point any MCP client at the BrandSweets colors endpoint for the same engine:

- Endpoint: https://mcp.brandsweets.com/colors/mcp
- Tools: `analyze_color` (e.g. `analyze_color({ color: "#146cf4" })`), `check_contrast` (with fixes), `generate_palette` (explore around locks), `suggest_palette` (mood/industry → curated-first), `list_palettes`.