Brand color

Vercel Blue

#0070f3

hex#0070f3

rgbrgb(0, 112, 243)

hslhsl(212, 100%, 48%)

oklchoklch(0.573 0.214 258.2)

From Vercel brand colorsRelative luminance 0.1806

Cool Vivid Technical Modern

Open in palette tool Check contrast

Vercel Blue on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 3 public brands that use it and the palettes it appears in.

Tints & shades

Tints — toward white

0f7fff 298dff 429aff 5ca8ff 75b6ff 8fc3ff a8d1ff c2deff dbecff f5faff

Shades — toward black

0069e0 005dc7 0053b3 004799 003e85 003470 002857 001f42 001329 000a14

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

0070f3 f58300

#f58300

Analogous

Open in tool →

0070f3 00edf5 0800f5

#00edf5 · #0800f5

Triadic

Open in tool →

0070f3 f50072 72f500

#f50072 · #72f500

Split-complementary

Open in tool →

0070f3 f50800 edf500

#f50800 · #edf500

Tetradic

Open in tool →

0070f3 f500ed f58300 00f508

#f500ed · #f58300 · #00f508

Contrast

Vercel Blue as text	Ratio	AA	AA large	AAA	Fix
Aaon white	4.55:1	pass	pass	fail	AAA: use #0053b3 as the text (7.27:1)
Aaon black	4.61:1	pass	pass	fail	AAA: use #3d98ff as the text (7.13:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Vercel Blue as the background.

Brands using this color

Fonts for this mood

Vercel Blue reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

Technical fonts →Modern fonts →

mcpConnect your agent — build around Vercel Blue

live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp

claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp

try this prompt

›analyze #0070f3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0070f3-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md