Brand color
Vercel Blue
#0070f3rgb(0, 112, 243)hsl(212, 100%, 48%)oklch(0.573 0.214 258.2)Vercel Blue on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 11 public brands that use it and the palettes it appears in.
Colors that go with Vercel Blue
Charcoal, Crimson and Copper lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for Vercel Blue: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with Vercel Blue — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Copper #b87333
complementaryshippedCopper sits directly opposite Vercel Blue on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with Vercel Blue in 10 real palettes, including Walmart's brand system and NBA's brand system, as the accent.
Blue #0000ff
shipped14 real palettes, including EA's brand system and BBC's brand system put Blue beside Vercel Blue, as the supporting colour.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with Vercel Blue: 13 real palettes, including Carrefour's brand system and Behance's brand system, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with Vercel Blue: 6 real palettes, including Webflow's brand system and Roblox's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with Vercel Blue: 8 real palettes, including Elastic's brand system and Patreon's brand system, as the supporting colour.
Real palettes that use Vercel Blue
Tints & shades
Harmonies
Contrast
| Vercel Blue as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.55:1 | pass | pass | fail |
|
Aaon black | 4.61:1 | pass | pass | fail |
|
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Vercel Blue as the background.
Brands using this color
- EAaccent · #0070f3
- Vercelaccent · #0070f3
- BBCsecondary · #0071f1 · Δ0.399
- Ubisoftaccent · #006ef5 · Δ0.582
- GEICOsecondary · #026df1 · Δ0.777
- Webflowprimary · #146cf4 · Δ0.976
- MongoDBsecondary · #006cfa · Δ1.447
- Elasticaccent · #0d6efd · Δ1.616
- Sephorasecondary · #136bea · Δ1.747
- Carrefoursecondary · #0970e6 · Δ1.968
- Guinnesssecondary · #1a73e8 · Δ1.995
Fonts for this mood
Vercel Blue reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #0070f3 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/0070f3-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md