Brand color
Strava Accent
#0060d0rgb(0, 96, 208)hsl(212, 100%, 41%)oklch(0.512 0.189 258)Strava Accent on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 11 public brands that use it and the palettes it appears in.
Colors that go with Strava Accent
Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for Strava Accent: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with Strava Accent — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sienna #a0522d
complementaryshippedSienna sits directly opposite Strava Accent on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with Strava Accent in 9 real palettes, including NBA's brand system and Wikipedia's brand system, as the lead colour.
Blue #0000ff
shipped16 real palettes, including Pixar's brand system and Headspace's brand system put Blue beside Strava Accent, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with Strava Accent: 8 real palettes, including NBA's brand system and Gopro's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with Strava Accent: 7 real palettes, including Venmo's brand system and Astro's brand system, as the supporting colour.
Dodger Blue #1e90ff
shippedDesigners have shipped Dodger Blue with Strava Accent: 8 real palettes, including Apple's brand system and HashiCorp's brand system, as the supporting colour.
Real palettes that use Strava Accent
Tints & shades
Harmonies
Contrast
| Strava Accent as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.86:1 | pass | pass | fail |
|
Aaon black | 3.58:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Strava Accent as the background.
Brands using this color
- Stravaaccent · #0060d0
- Nissanaccent · #005fcc · Δ0.665
- YouTubeaccent · #065fd4 · Δ0.693
- Boxprimary · #0061d5 · Δ0.809
- Boxsecondary · #0061d5 · Δ0.809
- Philipssecondary · #0b5ed7 · Δ1.232
- Postmanaccent · #0265d2 · Δ1.322
- Appleaccent · #0066cc · Δ1.714
- Dysonaccent · #0066cc · Δ1.714
- Unileveraccent · #0066cc · Δ1.714
- ElevenLabsaccent · #0a59d2 · Δ1.733
Fonts for this mood
Strava Accent reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #0060d0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/0060d0-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md