Brand color

Strava Accent

#0060d0
hex#0060d0
rgbrgb(0, 96, 208)
hslhsl(212, 100%, 41%)
oklchoklch(0.512 0.189 258)
From Strava brand colorsRelative luminance 0.1292

Strava Accent on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 5 public brands that use it and the palettes it appears in.

Tints & shades

Every swatch is its own page — click any to analyze it.

Harmonies

Complementary

Open in tool →

#d17000

#00cad1 · #0700d1

#d10062 · #62d100

Split-complementary

Open in tool →

#d10700 · #cad100

#d100ca · #d17000 · #00d107

Contrast

Strava Accent as textRatioAAAA largeAAAFix
Aaon white
5.86:1passpassfail
  • AAA: use #0053b3 as the text (7.27:1)
Aaon black
3.58:1failpassfail
  • AA: use #0070f0 as the text (4.58:1)
  • AAA: use #3d98ff as the text (7.13:1)
  • AA: or shift the background to #e3e3e3 (4.57:1)

Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Strava Accent as the background.

Brands using this color

Fonts for this mood

Strava Accent reads as cool, vivid, technical. The font library is tagged with the same vocabulary:

mcpConnect your agent — build around Strava Accent
live endpoint

Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — generate_palette, check_contrast, analyze_color — read-only, no key. Every palette it proposes comes with a /palettes/new/… link: open it, lock what you like, paste the link back.

endpointhttps://mcp.brandsweets.com/colors/mcp
claude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
try this prompt

analyze #0060d0 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link

tool url/palettes/new/0060d0-9caac4-df564e-1f202d-e9f1f1?lock=0&style=vibrant

Want the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.

Machine-readable: color.md