Brand color
Loom Primary
#1868dbrgb(24, 104, 219)hsl(215, 80%, 48%)oklch(0.541 0.191 259)Loom Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 11 public brands that use it and the palettes it appears in.
Colors that go with Loom Primary
Charcoal, Crimson and Sienna lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for Loom Primary: softer than #000 and cool enough to feel like part of the same palette.
Crimson #dc143c
triadicshippedCrimson completes a triad with Loom Primary — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Sienna #a0522d
complementaryshippedSienna sits directly opposite Loom Primary on the wheel — the strongest contrast one hue can give another, so use it small: a button, a link colour, one highlight.
Amber #ffbf00
shippedAmber is paired with Loom Primary in 10 real palettes, including NBA's brand system and Walmart's brand system, as the lead colour.
Blue #0000ff
shipped15 real palettes, including Headspace's brand system and BBC's brand system put Blue beside Loom Primary, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with Loom Primary: 14 real palettes, including Carrefour's brand system and Unilever's brand system, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with Loom Primary: 7 real palettes, including NBA's brand system and Webflow's brand system, as the accent.
Deep Sky Blue #00bfff
shippedDesigners have shipped Deep Sky Blue with Loom Primary: 7 real palettes, including Elastic's brand system and Venmo's brand system, as the supporting colour.
Real palettes that use Loom Primary
Tints & shades
Harmonies
Contrast
| Loom Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 5.2:1 | pass | pass | fail |
|
Aaon black | 4.04:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Loom Primary as the background.
Brands using this color
- Loomprimary · #1868db
- Loomsecondary · #1868db
- GitHubaccent · #0969da · Δ0.503
- Foot Lockeraccent · #036ad8 · Δ0.863
- NBAsecondary · #0268d6 · Δ1.033
- Khan Academyaccent · #0069d6 · Δ1.062
- HashiCorpprimary · #2264d6 · Δ1.206
- HashiCorpaccent · #2264d6 · Δ1.206
- ASUSaccent · #006ce1 · Δ1.315
- Fitbitsecondary · #1967d2 · Δ1.394
- Postmanaccent · #0265d2 · Δ1.796
Fonts for this mood
Loom Primary reads as cool, vivid, technical. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #1868db and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/1868db-9ca8c4-df5d4e-201f2d-e9f0f1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md