Brand color
Linear Primary
#5e6ad2rgb(94, 106, 210)hsl(234, 56%, 60%)oklch(0.567 0.159 275.2)Linear Primary on this page is the real value, not a screenshot: exact hex, RGB, HSL and OKLCH, ten tints and ten shades, classic harmonies, and WCAG contrast with fixes — plus the 1 public brand that uses it and the palettes it appears in.
Colors that go with Linear Primary
Charcoal, Sea Green and Amber lead the list. Each partner is a real named colour with the reason it works — a wheel relationship, a neutral that carries it, or a pairing lifted from a palette or brand system that actually shipped — and every pair opens in the palette tool.
Charcoal #36454f
neutralshippedCharcoal is the text near-black for Linear Primary: softer than #000 and cool enough to feel like part of the same palette.
Sea Green #2e8b57
triadicshippedSea Green completes a triad with Linear Primary — three hues spaced evenly round the wheel, the classic way to get energy into a palette without a clash.
Amber #ffbf00
shippedAmber is paired with Linear Primary in 12 real palettes, including Wikipedia's brand system and Warner Bros.'s brand system, as the accent.
Blue #0000ff
shipped14 real palettes, including Pixar's brand system and Qualcomm's brand system put Blue beside Linear Primary, as the accent.
Cobalt Blue #0047ab
shippedDesigners have shipped Cobalt Blue with Linear Primary: 12 real palettes, including Carrefour's brand system and Intel's brand system, as the accent.
Cornflower Blue #6495ed
shippedDesigners have shipped Cornflower Blue with Linear Primary: 6 real palettes, including Coca-Cola's brand system and Mastodon hosted on mastodon.social's brand system, as the supporting colour.
Crimson #dc143c
shippedCrimson is paired with Linear Primary in 18 real palettes, including Marvel's brand system and Pizza Hut's brand system, as the accent.
Dark Orchid #9932cc
analogousshippedDark Orchid is Linear Primary's neighbour on the wheel, so the two read as one family — use it for hover states, gradients and secondary surfaces.
Real palettes that use Linear Primary
Tints & shades
Harmonies
Contrast
| Linear Primary as text | Ratio | AA | AA large | AAA | Fix |
|---|---|---|---|---|---|
Aaon white | 4.7:1 | pass | pass | fail |
|
Aaon black | 4.47:1 | fail | pass | fail |
Fixes keep hue and saturation and move lightness only, so the suggestion stays on-brand. Ratios are symmetric: the same numbers apply with Linear Primary as the background.
Brands using this color
Fonts for this mood
Linear Primary reads as cool, modern. The font library is tagged with the same vocabulary:
Point any MCP client at the shared colors endpoint and your agent gets the same engine as this page — direct_palette, edit_direction, check_palette, check_contrast — read-only, no key. Every direction it proposes comes with a /colors/d/… link: open it, lock what you like, paste the link back, and the agent edits rather than re-rolls.
https://mcp.brandsweets.com/colors/mcpclaude mcp add --transport http brandsweets-colors https://mcp.brandsweets.com/colors/mcp
›analyze #5e6ad2 and generate a 5-color palette that keeps it as the primary; give me the /palettes/new link
/palettes/new/5e6ad2-9d9cc4-df8a4e-241f2d-e9eef1?lock=0&style=vibrantWant the agent to remember your picks and write them into a living brand? Create a free BrandSweets workspace.
Machine-readable: color.md